{"id":72,"date":"2017-10-30T21:48:47","date_gmt":"2017-10-30T21:48:47","guid":{"rendered":"http:\/\/www.blogg.sh.se\/game_research\/?p=72"},"modified":"2017-10-30T23:15:06","modified_gmt":"2017-10-30T23:15:06","slug":"expanding-the-magic-circle-gamification-as-a-marketplace-icon","status":"publish","type":"post","link":"https:\/\/www.blogg.sh.se\/game_research\/research\/expanding-the-magic-circle-gamification-as-a-marketplace-icon\/","title":{"rendered":"Expanding the magic circle \u2013 gamification as a marketplace icon"},"content":{"rendered":"<div id=\"attachment_73\" style=\"width: 432px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/dx.doi.org\/10.1080\/10253866.2017.1361153\"><img aria-describedby=\"caption-attachment-73\" loading=\"lazy\" class=\"wp-image-73 size-full\" src=\"http:\/\/www.blogg.sh.se\/game_research\/wp-content\/uploads\/2017\/10\/CMC2017.png\" alt=\"\" width=\"422\" height=\"649\" srcset=\"https:\/\/www.blogg.sh.se\/game_research\/wp-content\/uploads\/2017\/10\/CMC2017.png 422w, https:\/\/www.blogg.sh.se\/game_research\/wp-content\/uploads\/2017\/10\/CMC2017-195x300.png 195w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/a><p id=\"caption-attachment-73\" class=\"wp-caption-text\">Mikolaj Dymek (2017): Expanding the magic circle \u2013 gamification as a marketplace icon, Consumption Markets &amp; Culture<\/p><\/div>\n<ul>\n<li>Mikolaj Dymek (2017): <a href=\"http:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/10253866.2017.1361153\" target=\"_blank\" rel=\"noopener\"><em>Expanding the magic circle \u2013 gamification as a marketplace icon<\/em>, Consumption Markets &amp; Culture<\/a><\/li>\n<li><a href=\"http:\/\/dx.doi.org\/10.1080\/10253866.2017.1361153\" target=\"_blank\" rel=\"noopener\">http:\/\/dx.doi.org\/10.1080\/10253866.2017.1361153<\/a><\/li>\n<\/ul>\n<p class=\"p1\">This article explores the gamification trend sweeping the globe promising increased engagement and motivation, in practically any industry, context and culture, based on a stratagem of \u201c<em>game design elements in non-game contexts,<\/em>\u201d which is its most quoted <a href=\"https:\/\/dl.acm.org\/citation.cfm?id=1979575\" target=\"_blank\" rel=\"noopener\">definition<\/a>.<\/p>\n<p class=\"p1\">The rise of gamification as marketplace icon is examined and particularly claims that position gamification as the manifestation of a wider societal transformation into playful societies \u2013 a \u201c<em>ludic turn.<\/em>\u201d Many of these grandiose statements are the result of ahistoricity and ambiguity regarding the definition of gamification.<\/p>\n<p class=\"p1\">Based on game philosophy, game studies and gamification research this article posits gamification as an emergent perspective, as distinct conceptualisation, on the rule-driven organisation of sociotechnical management systems that reference \u201cgames.\u201d Of particular importance is the role of rules.<\/p>\n<p class=\"p1\">Examples such as Frequent Flyer Programmes and Foursquare are analysed according to the player\/consumer positions they bestow, which are explored from participatory, co-creational, critical and game philosophical perspectives.<\/p>\n<p class=\"p1\">Conclusively, a \u201cgameful\u201d perspective of rule-generated goal-oriented behaviour, or \u201cplayful\u201d perspective of instinctive and limitless fun, shed two challenging perspectives on the interpretation of gamification in the marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mikolaj Dymek (2017): Expanding the magic circle \u2013 gamification as a marketplace icon, Consumption Markets &amp; Culture http:\/\/dx.doi.org\/10.1080\/10253866.2017.1361153 This article explores the gamification trend sweeping the globe promising increased engagement and motivation, in practically any industry, context and culture, based on a stratagem of \u201cgame design elements in non-game contexts,\u201d which is its most quoted [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4],"_links":{"self":[{"href":"https:\/\/www.blogg.sh.se\/game_research\/wp-json\/wp\/v2\/posts\/72"}],"collection":[{"href":"https:\/\/www.blogg.sh.se\/game_research\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blogg.sh.se\/game_research\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blogg.sh.se\/game_research\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blogg.sh.se\/game_research\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":3,"href":"https:\/\/www.blogg.sh.se\/game_research\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"predecessor-version":[{"id":79,"href":"https:\/\/www.blogg.sh.se\/game_research\/wp-json\/wp\/v2\/posts\/72\/revisions\/79"}],"wp:attachment":[{"href":"https:\/\/www.blogg.sh.se\/game_research\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blogg.sh.se\/game_research\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blogg.sh.se\/game_research\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}